Melia Hotels International claims it is the first hotel company in the world to apply 'environmental blockchain' to offset its carbon emissions through a partnership with a Spanish start-up.
Climate Trade uses blockchain to allow companies to offset greenhouse gas emissions online “in a very simple and direct way". The technology enables firms to avoid intermediaries in offsetting schemes and ensure funds reach certified sustainable projects that combat climate change, preserve ecosystems and help maintain biodiversity.
Beginning in the first quarter, Melia Rewards members will be able to redeem points in exchange for international Verified Carbon Standard-certified carbon credits and use them to support a number of sustainability projects.
